Trending Moms are Leaving Gift Cards in Store Diaper Aisles–For Postpartum Peer Relief

nnA rather unique story is sweeping American social media—moms leaving presents for other moms inside baby products.nnThe story began when Nashville mom Denaesha Gonzalez went to Target and saw a strange yet translatable sight—a silver clutch purse placed on the shelf with the baby supplies.nnA mother, Gonzalez reasoned, had picked out the clutch which retailed for $20, but gave up her own desires in order to provide for her baby. Gonzalez posted a video of it on her TikTok account which later went viral.nnIn it, a long inhale and exhale is followed with the caption: “She Deserved The Purse…To the Mother who chose themselves last, you deserve the world tonight and always.”nnThe video went mega-viral, being viewed by tens of millions of people, and it launched a spontaneous nationwide campaign to hide gift cards or cash inside boxes of diapers and other projects that was propelled all the further after Gonzalez’s video was seen by Cecily Bauchmann, a “mom influencer.”nnShe went into a Target and recorded a video of herself buying a $100 gift card, writing a note, and walking through the store to stash it for a lucky, hardworking mom to find.nn“Hey! You deserve that special ‘you’ thing. You are amazing!” the note, which she put in between a bag of Huggies.nnBauchmann called it the #shedeservedthepurse challenge, and the Washington Post reports there are now over 150 videos on TikTok under this hashtag—all featuring either women leaving gifts for their postpartum peers, or finding the gifts and—usually—recording a tear-soaked thank you video about it.nnPAY IT FORWARD CAMPAIGNS: A New Drinking Game Is Sweeping Britain: Sending Pints to Strangers Across the NationnnKatie Beach, a stay-at-home mother of a 2-year-old boy and 2-month-old girl, told The Post that the videos affected her deeply.nnShe replicated Bauchmann’s stunt, doubled then quartered the cash, and left the presents all over the baby aisle.nnGREAT WAYS TO USE SOCIAL MEDIA: He Shares the Happiest Moments in People’s Lives While Traveling Through Every Countrynn“Social media was always an aspirational place where people weren’t really showing the truth,” Beach said. “I think recently, as we all start to show more of the truth, it makes motherhood feel so much less alone.”nnWATCH one of the videos below… nn[raw]

@thekatiebeach This is the cutest!! Got the idea from @Kayzie Weedman & @Cecily Bauchmann . Tag me if you do it too! Thank you for starting this @Denaesha Gonzalez #momsoftiktok #momlife #momtok #shedeservedthepurse #toddlermom #stayathomemom ♬ original sound – Katie Beach | mom & lifestyle

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